[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.akros.sk\/uspesny-produkt-musi-disponovat-dusou-nielen-materialom\/#Article","mainEntityOfPage":"https:\/\/www.akros.sk\/uspesny-produkt-musi-disponovat-dusou-nielen-materialom\/","headline":"Uspe\u0161n\u00fd produkt mus\u00ed disponova\u0165 du\u0161ou, nielen materi\u00e1lom","name":"Uspe\u0161n\u00fd produkt mus\u00ed disponova\u0165 du\u0161ou, nielen materi\u00e1lom","description":"Iphone, iPod, Mac, iOS, ale aj Apple II,… a e\u0161te viacer\u00e9 in\u00e9 revolu\u010dn\u00e9 technologick\u00e9 pojmy n\u00e1m priniesla firma Apple a jej zakladate\u013e Steve Jobs. Ako som spomenul, ka\u017ed\u00fd z t\u00fdchto … ","datePublished":"2018-07-20","dateModified":"2018-07-20","author":{"@type":"Person","@id":"https:\/\/www.akros.sk\/author\/#Person","name":"","url":"https:\/\/www.akros.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/80bc9a30a8183589d38927f3b57d5a9aa763777ca2942415b346d54d020a9840?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/80bc9a30a8183589d38927f3b57d5a9aa763777ca2942415b346d54d020a9840?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"akros.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.akros.sk\/wp-content\/uploads\/img_a289686_w16522_t1531921751.jpg","url":"https:\/\/www.akros.sk\/wp-content\/uploads\/img_a289686_w16522_t1531921751.jpg","height":0,"width":0},"url":"https:\/\/www.akros.sk\/uspesny-produkt-musi-disponovat-dusou-nielen-materialom\/","wordCount":408,"articleBody":"Iphone, iPod, Mac, iOS, ale aj Apple II,… a e\u0161te viacer\u00e9 in\u00e9 revolu\u010dn\u00e9 technologick\u00e9 pojmy n\u00e1m priniesla firma Apple a jej zakladate\u013e Steve Jobs. Ako som spomenul, ka\u017ed\u00fd z t\u00fdchto pojmov sa stal revolu\u010dn\u00fdm a to predov\u0161etk\u00fdm na z\u00e1klade svojej originality, n\u00e1paditosti a faktom, \u017ee doty\u010dn\u00e9 produkty dok\u00e1zali k \u013eu\u010fom prejavi\u0165 em\u00f3cie. Mo\u017eno si pomysl\u00edte, \u017ee koniec predo\u0161lej vety je nonsens, predsa stroje nemaj\u00fa du\u0161u ani city, ale v pr\u00edpade produktov od Stevea Jobsa plat\u00ed ur\u010dit\u00e1 v\u00fdnimka, nako\u013eko du\u0161u a city vlo\u017eili do produktov samotn\u00fd tvorca a n\u00e1sledne ich v\u00fdrobcovia a to v zmysle, aby sa tieto stroje stali pre \u013eud\u00ed kamar\u00e1tmi, aby dok\u00e1zali vyhovie\u0165 ich prianiam. Nielen prianiam z toho z\u00e1kladn\u00e9ho h\u013eadiska, ale aj t\u00fdm detailn\u00fdm, ak\u00fdm je napr\u00edklad automatick\u00e9 uv\u00edtanie, sympatick\u00e9 ovl\u00e1danie a manipul\u00e1cia, dizajn,… ka\u017ed\u00fd detail mus\u00ed v du\u0161i \u010dloveka vzbudi\u0165 z\u00e1ujem a pr\u00edjemn\u00fd pocit. To bol asi hlavn\u00fd koncept v\u00fdroby pod veden\u00edm Stevea Jobsa, boli to „detaily“ ktor\u00fdm jeho vtedaj\u0161\u00ed konkurenti neprikladali v\u00e4\u010d\u0161\u00ed v\u00fdznam . Pr\u00e1ve tento \u0161t\u00fdl zm\u00fd\u0161\u013eania sa stal revolu\u010dn\u00fdm pre Apple, Jobsa, ale predov\u0161etk\u00fdm pote\u0161il z\u00e1kazn\u00edkov a be\u017en\u00fdch \u013eud\u00ed, ktor\u00ed si ka\u017ed\u00fd z t\u00fdchto produktov ob\u013e\u00fabili a boli ochotn\u00ed min\u00fa\u0165 nemal\u00e9 peniaze, preto\u017ee tie boli v takomto pr\u00edpade predsalen druhorad\u00fdm faktorom.A o tom to cel\u00e9 je, na tomto princ\u00edpe by mal by\u0165 trh postaven\u00fd dodnes. Dan\u00fd tovar predsa nek\u00fapite preto, \u017ee V\u00e1m niekto diktuje „k\u00fap t\u00fato vec za to\u013eko a za to\u013eko lebo ti to prikazujem“, v takom pr\u00edpade by nezaujal nikoho. Tovar kupujeme predov\u0161etk\u00fdm z princ\u00edpu, \u017ee n\u00e1s zaujme, nadchne a t\u00fa\u017eime ho minim\u00e1lne vysk\u00fa\u0161a\u0165, chceme, aby sa stal na\u0161im spolo\u010dn\u00edkom, je v tom kus du\u0161evnej a kreat\u00edvnej str\u00e1nky. Kto by vyhodil peniaze za kus materi\u00e1lu bez du\u0161e, len preto, \u017ee by bol na trhu? Ku k\u00fape n\u00e1s predsa mus\u00ed in\u0161pirova\u0165 nie jedna, ale hne\u010f nieko\u013eko skvel\u00fdch charakteristick\u00fdch a \u0161pecifick\u00fdch vlastnost\u00ed, z ak\u00fdch t\u00fa\u017eime spravi\u0165 s\u00fa\u010das\u0165 svojho denn\u00e9ho \u017eivota.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Uspe\u0161n\u00fd produkt mus\u00ed disponova\u0165 du\u0161ou, nielen materi\u00e1lom","item":"https:\/\/www.akros.sk\/uspesny-produkt-musi-disponovat-dusou-nielen-materialom\/#breadcrumbitem"}]}]